Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.

In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.

Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Productivity and the risks of ‘quiet quitting’

Nvidia: Avatars could replace human speakers

Nvidia: Avatars could replace human speakers

At this week’s Siggraph event, Nvidia offered a multimedia presentation that showcased the company’s technology and demonstrated how easily avatars could replace real people on stage.

Siggraph preview: How Nvidia envisions the omniverse as a powerful productivity tool

Siggraph preview: How Nvidia envisions the omniverse as a powerful productivity tool

It’s not enough to have cutting-edge technology; you also have to sell it if you’re going to be successful.

Real Messenger: The birth of an industry-centric social network?

Real Messenger: The birth of an industry-centric social network?

One of the problems with social networks is that they tend to be broad and unfocused, which isn't ideal for business. That's why Real Messenger might be onto something.

NetApp’s Spot PC: a foundation for a new desktop paradigm?

NetApp’s Spot PC: a foundation for a new desktop paradigm?

NetApp may be on the right track with its modern take on a traditional thin client, the Spot PC. But it could see quicker success by partnering with another company.

Zuckerberg, Musk and how to mitigate bad executive decisions

Zuckerberg, Musk and how to mitigate bad executive decisions

When corporate leaders make bad decisions, it’s time to turn to employee metrics to try to ameliorate the damage.

The evolution (and eventual end) of computer monitors

The evolution (and eventual end) of computer monitors

For 40 years or so, we've used computer monitors to work with our desktops and laptops. But as as head-mounted displays advance, how we see the online world is going to change.

Human digital twins and evolution: The real Westworld?

Human digital twins and evolution: The real Westworld?

At the moment, digital twins are rudimentary and limited. But as they evolve, could we wind up with Westworld-type twins that could be a boon to productivity?

Merlynn and the promise of human ‘digital twins’

Merlynn and the promise of human ‘digital twins’

The prospect of using a "digital twin" to handle onerous, routine tasks at work may appeal to some workers. But there are pitfalls, too.

The productivity advantages of Microsoft Azure: vertical focus

The productivity advantages of Microsoft Azure: vertical focus

Microsoft this week talked up its cloud-based sustainability efforts, but what it envisions could go far beyond that one issue.

NetApp’s cloud-based Spot PC: Right solution, right direction, wrong company

NetApp’s cloud-based Spot PC: Right solution, right direction, wrong company

A look at some prominent vendors’ past tech failures sheds light on why NetApp’s well-timed Windows 365 offering is likely to fail.

Microsoft takes productivity, collaboration to the top floor at Build

Microsoft takes productivity, collaboration to the top floor at Build

At this year's Build event, Microsoft showed how serious it is about deepening the collaboration capabilities in its software.

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